Why Real Estate Agents Need Their Own Website
Top 7 Reasons Why Real Estate Agents Need Their Own Website
Real estate agents basically work for themselves since it’s not a job that comes with a base salary. However, you need to work under the license of a real estate broker unless you have a broker’s license of your own. That means the vast majority of real estate agents end up working for real estate companies who control the various aspects of the business. That includes the company website. Although you may have a short profile listed on the company website you certainly have zero control over it. However, it’s necessary for real estate agents to have a strong online presence in the current digital climate.
If you take a good look at your company website it promotes the business itself, but does it really promote the individual real estate agents who work with the agency? The answer is typically a resounding no. The bottom line is that you need your own individual website in order to take a proactive approach to promoting yourself. If you rely on your broker to generate leads for you than you’re missing out big time. Yet only 26% of real estate agents report that they have their own website according to the National Association of Realtors. That presents a great opportunity for you to truly stand out in a highly competitive industry.
1. Build Brand Awareness And An Online Presence
It goes without saying that nearly all consumers now turn to the Internet when searching for products, services, and information. This holds especially true in real estate. That means your potential buyers and sellers are searching online before they even think about picking up a phone or sending an email. Your own real estate agent website will go a long way in helping you build personal brand awareness. You simply cannot rely on your company’s website to help you build an online presence.
That’s something that you need to take into your own hands and have complete control of. The bottom line is that real estate agents who have their own website end up with more business.
- Potential real estate buyers and sellers are online
- Potential real estate buyers and seller conduct business with people and brands that they recognize
- Potential real estate buyers and sellers conduct business with people who have an online presence
2. Demonstrate Authority And Credibility
Did you know that real estate agents who have their own website are able to quickly establish themselves as industry experts? People want to do business with professionals who appear to be at the top of their game. In essence, being an expert in your field builds credibility. It shows prospective buyers and sellers that you know what you’re doing and will help them through the entire real estate buying or selling process from start to finish. The bottom line is that authority builds credibility and credibility builds trust.
Buying or selling a home may be the biggest transaction that your prospective client ever takes part in. It’s not something that they’ll take lightly. That means the buyer or seller needs to trust you, otherwise they will quickly move on to another real estate agent. You can’t afford to lose business just because you don’t have your own website.
3. Qualify Your Traffic
Let’s face it. In order to succeed in the real estate industry you either need to be a good marketer or be incredibly lucky. When it comes to marketing, the biggest factor that separates the amateurs from the professionals is having the ability to identify qualified keywords and traffic. The real estate brokerage firm that you work with may be good at that or they may not be good at that. The bottom line is that you should have control over the matter. The only way to do that is by having your own website.
In essence, when you have the ability to qualify your traffic you can reach the people who are looking for the type of information that your website provides. You can also measure these website visitors based on the interaction metrics. The bottom line is that your potential clients will be far more likely to click and convert.
4. Become An Educational Resource
Once again, buying or selling real estate may very well be the largest and most important transaction that a person will make in their lifetime. That means they are highly likely to conduct a ton of research before making any decisions. Since the vast majority of people conduct research online these days it’s important that you have an informative real estate website of your own. That way you can become an education resource for people who are interested in buying or selling real estate.
In essence, it goes hand in hand with demonstrating your authority and credibility. Building trust with your potential clients is key in the real estate industry.
- Real estate agents who educate buyers and sellers online are viewed as industry experts
- Real estate agents who educate buyers and sellers online are providing a value added service
- Real estate agents who educate buyers and sellers online quickly build trust
5. Engage With Prospective Clients
If a potential real estate buyer or seller in your area is searching for a real estate agent to work with, wouldn’t you rather have them engage directly with you as opposed to having them contact your company website? In essence, if they contact the company website first you may or may not receive the lead. It could easily be assigned to another real estate agent in the office. In addition, if you have your own website it will provide you with an opportunity to be the face of the business.
Generally speaking, people would rather engage with another person as opposed to a company logo. Having your own website also provides you with the opportunity to keep potential clients on your website. In essence, you control the content. The longer a potential client engages with the content the higher the chances that they will convent into a lead.
6. Generate And Convert Quality Leads
Successful real estate agents take it upon themselves to both generate and convert leads. If you rely on the broker to supply you with quality leads you may very well end up going broke. Even if the office is busy and leads are pouring in you never know when that will start to dry up. That means you need to rely on yourself to produce leads that you can turn into deals. The best way to generate leads on your own is by having a Search Engine Optimized website.
If the leads in the office ever disappear you can still count on yourself to generate and convert quality leads. In addition, real estate agents who have their own website can take it with them when they switch to another company. That way you are the brand instead of the real estate company.
7. Network/Promote Your Services With Blog Articles
Last but certainly not least, having your own branded website provides you with the ability to network and promote your services through blog articles. In essence, blog articles are the heart and sole of written content marketing. You should publish articles to the blog section of your website on a regular basis. It will go a long way in helping your website appear on the fist page of Google and the other major search engines. Blog articles are also a great tool to promote yourself and your services.
You should also publish the blog articles across your social media channels. Industry experts suggest publishing blog articles at least once or twice per week if possible.
In conclusion, it doesn’t take much to separate the successful real estate agents from the ones who are struggling. Having your own personal website can go a long way in helping you thrive as a real estate professional. We can help. Please contact Local Business First today for more information. We are here to help you create an amazing personal website to market your real estate business.
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